This is dumb

So NASA is going to transmit the Beatles song "Across the Universe" out into space in the direction of Polaris, the north star. This is to celebrate anniversaries of the song itself and NASA. While this is a fine idea that melds popular culture with some fun science it doesn't really accomplish anything productive for NASA's image. Instead of fostering youth accomplishment in math and science and inspiring the next generation of American technical leadership, NASA again comes off as wasting time and effort on silly gestures (like hitting a golf ball from the space station). Furthermore, this all comes during the week in which we remember the loss of 3 crews.